Optimising your lead gen landing pages makes your prospects' journeys through your sales funnel more likely to be successful and therefore a more profitable exercise for your education business.

In this guide, you'll learn actionable, take-away steps you can execute to create, optimise, and maintain effective lead gen landing pages for your education business, that will assist in converting more teachers into customers!

"Whether you sell software to IT teachers, or conferences to head teachers, lead generation landing pages should be an integral component to your inbound education marketing strategy."

Sophie Scott-Lewis
Creative Director

• The importance of landing pages
  
• The hidden powers of landing pages
• Optimisation: Goose chase to habitual home run
• Assessment: Are your landing pages performing?
• Improvement: Adapting page elements
• The next steps